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Science topics and scientific concepts

NASA Misses a PR Opportunity with LCROSS

Unfortunately, there seems to be a failure of imagination at NASA in recent years with regard to capturing the world’s interest and building excitement about NASA’s mission. That directly translates into reduced budgets and fewer engineers and scientists overall, as well as in those who choose a career in space exploration. Indicative of a larger problem, the overall sentiment is negative on the LCROSS mission–for all the wrong reasons, but as I make the case here, that’s really a result of the failure of NASA to inspire public. Continue reading NASA Misses a PR Opportunity with LCROSS